Few things can convert prospects as well as a sales rep’s confidence. When reps have a healthy dose of self-assurance, it often transfers to the prospect, quelling their doubts about the product or service they’re being shown. 

At the end of the day, if your rep believes in your brand, then their prospects will too. So, what’s the key to building up a sales rep’s confidence? Here are some traits that distinguish a confident rep from the rest, as well as some insights to help you mold your team into a determined, tenacious group of brand ambassadors. 

The Makings of Confident Sales Reps

Confidence looks different in everyone. For some, it means knowing when to ask for help, whereas it manifests in others as a taller posture and surer stride. While both of these and more are clear hallmarks of confidence, it commonly appears in the following important ways in sales reps:

• Brand knowledge: A confident sales rep has a clear understanding of the brand they represent. This doesn’t only mean knowing its background history. Rather, confident reps are familiar with their brand’s story and know how to communicate it clearly to prospects.
• Product familiarity: Of course, a confident sales rep knows the ins and outs of their company’s offerings. This familiarity goes a long way when it comes to making product and service suggestions at the most opportune moments. 
• Seamless integration of materials: Apart from product familiarity, confident sales reps also demonstrate mastery over their materials. No matter where they are or who they’re with, these reps know how to incorporate their company’s content into their conversations and maximize their ROI.

How to Boost Your Sales Team’s Confidence

If you’re ready to seize the benefits of a confident sales team, then StorySlab is just as ready to help you boost its confidence. As a multi-platform sales enablement tool, our app provides reps with everything they need to not only secure sales, but to upsell and even cross-sell too.

One of StorySlab’s confidence-boosting features is StorySmarts, an advanced AI that uses machine learning to make product suggestions at all the right times. This takes the cross-selling pressure off of your reps, whose confidence will surge from the assistance. Plus, the more conversations your reps have using StorySlab, the better the recommendations that StorySmarts will make. 

Apart from StorySmarts, our app also offers offline access and cross-platform version control. This means that your reps will be able to use your company’s materials when it matters most, and it means that they’ll always be up to date. So, if you want to move your reps past the days of floundering around inside a trunk or navigating embarrassing tech issues, then try StorySlab today.