Marketing
It’s Time to Treat Sales Reps Like a Marketing Channel
Your marketing team is responsible for many different marketing channels – from the company website to e-mail campaigns to social media and beyond. But, have you ever considered that your…
- Oct 08
- 7 mins read
Think Marketing Has Nothing To Do With Sales Coaching? Think Again.
Sales coaching is a critical part of having an efficient, effective sales process, and it’s an integral part of a marketing team’s overall role, yet many marketers don’t think sales…
- Aug 17
- 10 mins read
Why Your Field Sales Team Might Not Be Using Your Content
If your company relies on a field sales team to drive growth and bring in revenue, then you’re probably making a big investment in content in hopes of improving customer…
- Aug 03
- 10 mins read
5 Sales & Marketing Resolutions to Achieve Your Business Goals in the New Year
As 2021 is (finally) here, we’re looking forward to a fresh start. Most salespeople and marketers had their 2020 plans upended, and we’re still not entirely sure what changes 2021…
- Jan 04
- 7 mins read
Finding the Places Where Useful Content Might Be Hiding
You’re in the middle of a pitch, and the client seems eager to commit. They want to say yes, but they need more information. Can you show them a case…
- Oct 22
- 5 mins read
How to Make Sure Sales Actually Uses Your Content: A Marketer’s Perspective
One of our newest employees, Justyna Valencia, comes to StorySlab with over 6 years of marketing experience in the manufacturing industry. We asked her what marketers can do to better…
- Oct 06
- 6 mins read
Latest Post
It’s Time to Treat Sales Reps Like a Marketing Channel
- October 8, 2021
- 7 mins read
Flexibility is a Must Have for Quality Engagement with Prospects
- October 8, 2021
- 7 mins read
Why You Can’t Afford to Ignore Data-Driven Marketing Anymore
- September 8, 2021
- 8 mins read
5 Ways to Navigate the Hybrid World of Remote and In-Person Sales
- September 1, 2021
- 9 mins read