You’ve heard the term. You know successful companies embrace it. But what does sales enablement do? It can be hard to understand sales enablement because it comes in many forms and performs many functions. Yet in general, good sales enablement tools share common goals across the board. To help you chose the right tools for […]
sales enablement
The value of sales enablement analytics
Where would sales be without marketing? Your department creates the content that attracts prospects, nurtures leads, and helps close deals. This essential relationship can also be a frustrating one, however, as you determine which content works and what doesn’t. Getting the whole picture is tough, but that’s exactly what’s needed to grow conversions. Fortunately, sales […]
Is Salesforce a Sales Enablement tool?
If you lead a sales team, you’re familiar with Salesforce. This industry-leading customer relationship management (CRM) platform offers a comprehensive way to manage customer data and, like many CRMs, presents itself as an all-in-one solution for sales, marketing, and more. So if you have Salesforce or another CRM, you’ve got sales enablement covered – right? […]
What’s next for Sales Enablement?
As modern sales approaches evolve, more companies are embracing sales enablement. CSO Insights’ annual sales enablement report reveals that 61% of companies use dedicated sales enablement tools, up 42% over five years. Another 8.4% will implement these tools within the next year, with approximately two-thirds of respondents turning to dedicated enablement tools. Whether you’re invested […]
Provable ROI? Prove it!
Marketing Projects with 50x ROI: Impossible – Or Is It? You know the drill. Anytime you want to invest in a marketing or sales project or tool, you have to go through ‘the process’ get approval. Even if you see the vision clearly, it can be a tough sell internally. And unfortunately, that project you initially […]
Sales & Marketing’s 3-legged stool
CRM, Marketing Automation, StorySlab Sales Enablement Here’s the question: which of the shiny new automated sales and marketing software do you invest in? The options seem limitless and if you’re just starting rolling out a more digital experience, can be overwhelming. At StorySlab, we think we have a winning combination to maximize your sales and marketing […]
Sales enablement isn’t new, just better
When did your company start thinking about and investing in sales enablement tools? You’ve most likely been doing it longer than you think. As you might be able to glean from this mural on our office wall, sales enablement has been around forever. Reps have been on the hunt for new ways to make their […]
What is sales enablement?
What is Sales Enablement? The term sales enablement is thrown around a lot these days. In the past week alone, you’ve probably heard it or seen it more times than you can count. Despite being used so much, it’s actually not very well understood. If you really want to support your sales reps and give […]
Accessible vs. Available: Know the difference
Marketing says they’ve provided sales with powerful content. But sales tells a different story – they can’t get what they need, making selling harder. Who’s telling the truth? In most cases, everyone. While your marketing department works hard to create high-quality content for sales, they’ve made that content available, not accessible. If you’re struggling to […]
Stop the analysis paralysis
Are you a textbook overthinker? You know, the type of person who obsessively over-analyzes everything, taking countless hours to run every possible scenario and every potential outcome through their head? Is this stopping you from pulling the trigger on equipping your reps with the tools they really need? In today’s complex world, information is constantly […]