Sales Enablement
Benefits of Sales Enablement: A Growth Leader’s Perspective
Our VP of Growth, Brian Wool, comes to StorySlab with over 20 years of sales experience, including over 12 years in sales leadership. We asked him what his career has…
- Jan 18
- 8 mins read
5 Sales & Marketing Resolutions to Achieve Your Business Goals in the New Year
As 2021 is (finally) here, we’re looking forward to a fresh start. Most salespeople and marketers had their 2020 plans upended, and we’re still not entirely sure what changes 2021…
- Jan 04
- 7 mins read
Which Strategies Lead to an Effective Sales Presentation?
The quality of your sales presentation can be the deciding factor in whether a potential client purchases your product or a competitor’s. We all want our sales pitch to be…
- Dec 21
- 5 mins read
Selling Six Feet Apart: From Pandemic to Normal
Now that vaccinations are rising, many people assume that we’re on our way back to normal. But whatever version of normalcy we’re heading toward, it won’t look the same as…
- Dec 16
- 11 mins read
Sales Tools Should Support, Not Distract: CEO Hans Fuller Shares His Thoughts with Smart Selling Tools
Technology should elevate your ability to sell effectively. But all too often, it just gets in the way of the conversation. In his recent Smart Selling Tools article, Founder &…
- Dec 16
- < 1 mins read
Definitions of Sales Enablement, Sales Readiness, and Sales Engagement (and Where StorySlab Fits In)
Looking for tools to help your sales team can be difficult, and there is no shortage of software and platforms to help your team before, during, and after sales calls….
- Dec 14
- 4 mins read
10 Sales & Marketing Lessons We Learned in 2020
2020 was a year of many lessons. Here are 10 sales and marketing tips based on what we learned during this challenging year. 10. You Can Turn Customer Objections into…
- Dec 10
- 4 mins read
3 Steps to Speed Up Your Sales Cycle
The longer it takes to close a deal, the less likely it is to happen. If you’ve ever gone above and beyond for a potential client, only to have the…
- Dec 07
- 5 mins read
Maintaining a Consistent Customer Experience as You Grow: A StorySlab Veteran’s Perspective
Kathleen Paluso is one of the original members of the StorySlab team. As our Director of Project Management, she’s been keeping our team organized and efficient for the past 7+…
- Dec 02
- 6 mins read
Top 4 Customer Objections & The Perfect Rebuttals
The first thing most customers do when they realize there’s a salesperson on the phone is either hang up or reply with an objection. Facing opposition from customers is never…
- Nov 18
- 5 mins read
Latest Post
It’s Time to Treat Sales Reps Like a Marketing Channel
- October 8, 2021
- 7 mins read
Flexibility is a Must Have for Quality Engagement with Prospects
- October 8, 2021
- 7 mins read
Why You Can’t Afford to Ignore Data-Driven Marketing Anymore
- September 8, 2021
- 8 mins read
5 Ways to Navigate the Hybrid World of Remote and In-Person Sales
- September 1, 2021
- 9 mins read