Sales Enablement
3 Steps to Prevent Conflict Between Sales & Marketing: A Sales Leader’s Perspective
Working in sales for 20+ years, the sales and marketing relationship has been one of the most complicated and often conflict-laden. Trust between the two teams can be notoriously low….
- Oct 08
- 8 mins read
How to Make Sure Sales Actually Uses Your Content: A Marketer’s Perspective
One of our newest employees, Justyna Valencia, comes to StorySlab with over 6 years of marketing experience in the manufacturing industry. We asked her what marketers can do to better…
- Oct 06
- 6 mins read
The Nightmare of Web Presentation: How to Keep Customers Engaged No Matter What
It’s a familiar scene for sales reps: they start a virtual meeting, and attendees have tech problems. Emails and texts bombard their devices (and those of the prospect), kids are…
- Oct 05
- 5 mins read
How Are You Helping Your Team Hit Sales Goals This Year?
Over the past year, sales teams everywhere have had to adjust their processes to ensure they don’t miss their mark. But if they’re not properly equipped, they could fall behind…
- Sep 21
- 4 mins read
Sorry to Do This over Zoom
It’s no secret that the COVID-19 pandemic has shifted the way we all do business. And the changes inspired by this new normal aren’t just here for 2020 – they’ll…
- Sep 21
- 4 mins read
What Makes for a Smart Sales Tool?
Innovative companies are always developing new technologies that make life easier. In the sales sphere, professionals have access to an entire market of smart sales tools that can aid them…
- Aug 05
- 5 mins read
Show More. Sell More.
As your team continues to drive dynamic sales conversations, you’re likely banking on your company’s great promotional content to convert them into customers. However, even the most engaging and memorable…
- Jul 22
- 5 mins read
What to Do if You Still Need to Sell in Person
Thanks to social distancing, organizations everywhere are changing the way they conduct meetings with prospects and clients. Yet while many professional services use Zoom, Join.Me, and other digital platforms to…
- Jun 26
- 5 mins read
Sales Conversations are More Important Than Ever
Your team works hard to ensure every partnership formed and sale made is built on a strong foundation. From meetings at coffee shops to consultations in the field, reps make…
- Jun 16
- 5 mins read
The Definition of Sales Enablement
2020 will always be remembered as the year when the environment for doing business changed forever. Something that has remained the same, however, is the importance of sales enablement –…
- Jun 13
- 4 mins read
Latest Post
It’s Time to Treat Sales Reps Like a Marketing Channel
- October 8, 2021
- 7 mins read
Flexibility is a Must Have for Quality Engagement with Prospects
- October 8, 2021
- 7 mins read
Why You Can’t Afford to Ignore Data-Driven Marketing Anymore
- September 8, 2021
- 8 mins read
5 Ways to Navigate the Hybrid World of Remote and In-Person Sales
- September 1, 2021
- 9 mins read