The quality of your sales presentation can be the deciding factor in whether a potential client purchases your product or a competitor’s. We all want our sales pitch to be as compelling as possible to convince the prospective client to commit, but in the age of Zoom calls and PowerPoint presentations, it can be difficult to establish a personal connection and close the deal. Here are three of the best strategies for an effective sales presentation.

1. Conversations Over Pitches

A good sales pitch should be like a good conversation: free-flowing and natural. If an audience senses that you’re just trying to sell them something, they’re unlikely to be receptive. Instead of reading word-for-word from a PowerPoint presentation, for example, focus on keeping an open dialog between yourself and the audience, and realize that a successful sales pitch is a two-way street. Try to listen as much as you talk, and have an array of different materials ready for wherever the conversation takes you.

2. Personalize Your Presentation 

A sales pitch with a little personal flair can go a long way. It’s important that your sales reps have all the materials they need to create personalized presentations based on each client’s individual needs. By sharing situation-specific content, your sales reps can customize based on what’s relevant for each client or presentation. Show content that is relevant to your client’s industry, and configure your presentation in a manner that will get the most conversions.

3. Have the Right Content

Presenting the right content—at the right time—is key to having an effective sales presentation. Make sure you’re capturing the content that your sales reps are sharing during the conversation so you can track what’s working and what’s not. In the StorySlab app, the robust analytics dashboard provides usage and engagement feedback for your content. That way you can better understand the return-on-investment of the collateral you’re using.

Keep the conversation moving in the right direction with StorySmarts, advanced AI that increases the opportunities for cross-selling and up-selling. StorySmarts recommends relevant content as it comes up during conversation, allowing every member of your sales team to become an expert in the field of whatever they’re selling.

Engage and Close the Deal

While you might not be able to form a deep relationship with every prospective client, there are several steps you can take to ensure an effective sales presentation. At StorySlab, we specialize in providing the right content for the right conversation. If you want to see how easy it is to access and track your sales content in StorySlab, request a demo.