As a key figure in your business’s marketing and sales efforts, you’re well aware of the resources you and your team need to ramp up sales and improve all-around efficiency. But even if you’ve developed a thorough understanding of how these tools fit into the bigger picture, it’s on you to illustrate your point to company management before getting the thumbs up – and that’s rarely as easy as it sounds.

The Trouble with Finding the Right B2B Sales Tools

Think about the many B2B sales innovations we’ve seen over the past few years. Perfecting digital asset management (DAM) took years, as did refining customer relationship management (CRM) platforms. Convincing higher-ups that these advances were worth the up-front investment was likely even more challenging.

This is all thanks to the approval process, which is known to throw a wrench in even the most well-planned projects. Discretionary B2B spending presents a major challenge from the get-go, and wooing an approval committee often involves framing what may seem like obvious advantages to you in a whole new way.

What’s more, even with renowned B2B sales tools, like DAM and CRM, already approved, these platforms only go so far when it comes to the actual sales process. It’s just as critical to complement essential back-of-house tech with modern tools that let your sales reps knock each and every meeting out of the park.
And even if these tools could make a major difference to your sales team, are they really worth immersing yourself once more in the labyrinthine of approvals?

The short answer is yes. Here’s why.

Innovative B2B Tech Can Make the Approval Process Simple

The fact of the matter is that the B2B sales field didn’t stop evolving after CRM was conceived. Businesses are still whipping up enhanced sales solutions, and helpful tools designed for every level of the sales funnel are springing up left and right.

So what if there was a tool that allowed your marketing department to sync key materials to sales reps without a hassle while helping those reps have the right conversations with the right clients? And, furthermore, what if you found a tool that made all of these tasks a breeze without carrying an unreasonable price tag?

The answer is that you’d get buy-in from those must-have decision makers in a jiffy, and you’d receive a tool that could potentially revolutionize your company’s day-to-day sales operations, and ultimately, send numbers through the roof. What’s not to love?

Get the Green Light with StorySlab

Intended for people like you, StorySlab is a custom-designed, sales-enablement platform that can help your company master the B2B sales process by providing reps with easy access to the content that matters most. It’s tailored to meet your company’s unique demands, and it’s simple to try without a steep financial commitment.

Every StorySlab project starts out as a pilot program. Your business pays a manageable monthly price for the first three months, and we’ll provide a personalized app fully loaded with the content you need. After beta testing, you have the opportunity to keep using StorySlab at the same low monthly cost until month 12. Still satisfied? You’ll only pay for active users, making it that much simpler to get the A-OK without suffering death by committee.