100% of the Projects Not Considered Don’t Get Done

How do you make improvements to your sales and marketing processes? The answer often involves frequent pivots when the team comes up short. And while it’s smart to make changes in response to performance data, it’s easy to fall into a cycle of reactive decisions that fail to see the big picture.

Yet as 2019 approaches, there’s no better time to make moves that position sales for success. It’s not easy to shift into this mindset, but consider this – projects that never come to the table will never be completed. And once you begin thinking proactively, there’s little doubt that sales enablement will rise to the top of your to-do list.  

Identify the Real Problem

When issues arise with sales and marketing, sales enablement is often the last area that’s considered for improvement. That’s because in most cases, your team isn’t directly asking for sales enablement. Instead, they’re reacting to what doesn’t work right now: a lack of connectivity, trouble accessing content across devices, no easy-to-use analytics data or difficulties incorporating up-to-date content.  

This reactive mindset makes it easy to overlook the most effective solution to your problems: sales enablement. A great sales enablement app can address all of these issues, plus improve sales and marketing integration and cut overall costs while increasing ROI. But to see these benefits, you have to stop reacting to individual problems and start thinking proactively.

Get the Right Tools

Still not sure a sales app is the solution? If you’re on the fence about whether a sales enablement app is right for your organization, ask the following questions:

• Do you utilize a medium-to-large outside sales team?

• Is your sales content regularly updated?

• Are new product launches a frequent occurrence?

• Are trade shows part of your strategy?

If you answered yes to two or more of these questions, it’s a good time to explore how a sales enablement app can revitalize your sales and marketing efforts in the coming year.

Position Your Company for Success in the New Year

Ready for growth in 2019? Get proactive and address your sales and marketing team’s needs with a fully customized sales enablement app from StorySlab. Not sure what a project like this would entail? Set up a walkthrough, see if your company is ready to try sales enablement, and try the demo app now.