Do you buy more from Amazon simply because it’s so quick and easy? It has become ridiculously easy to find, research, buy and brag (or complain). It’s not a mystery: companies that invest in mobile are investing in a relationship with their customers and are growing sales and customer loyalty as a result. More and more it occurs on the web, on a tablet and on a smartphone.

Does your company make mobile ridiculously easy for customers and sales reps to buy and sell your products? Mobile is here to stay and while your app strategy may be complex, your customers’ mobile experience should be getting easier and easier.