You understand the importance of building a cohesive brand experience, but you’re still using a sales enablement tool that shows a logo other than your own. What gives?

Branding is the foundation on which marketing is built. And while a brand is more than just a logo or tagline, those seemingly small components are essential elements of the bigger branding picture.

Based on research from the CEB Marketing Leadership Council in partnership with Google, buyers who see a supplier’s business value are approximately four times as likely to consider that brand in the future. So how do you ensure that your brand comes across as valuable to prospects when your B2B salespeople are in the field? The answer is a customized sales enablement tool.

Lack of Customization Hinders Sales
Every B2B company’s brand should communicate a single, compelling value proposition that’s not only authentic and fact-based, but also engages their audience. Unfortunately, most sales enablement tools are devoid of customization beyond simply changing the color scheme. As a result, these sales tools don’t allow sales reps to fully represent your brand in a way that compels prospective clients to forge an emotional connection.

Even worse, there are certain B2B sales enablement tools out there that don’t display your brand’s logo as the app icon and instead use the platform’s logo. When you’re trying to present your brand as unique and authentic, something as minute as another company’s logo can negatively impact the way your company is perceived. Why should your app promote their brand instead of yours?

Beyond visual aesthetics, sales enablement tools should reflect how your sales representatives actually sell, and in turn, further your brand’s reputation among clients. For instance, some sales enablement tools utilize folder systems. These can be tough to use and create an unprofessional appearance clients won’t forget.

Better sales enablement tools, like StorySlab, use apps with interactive menus, which are custom-built with your business in mind and generate twice as much use as their folder system counterparts. Designed to mitigate clutter, this mobile tablet selling system gives you the best of both worlds – an app designed around your brand and salespeople and a robust sales enablement platform that makes even the most complicated tasks effortless.

Get Your Own App with StorySlab
Stop sacrificing the perceived value of your brand, and start appealing to your entire audience with StorySlab. 100% unique and built for you, StorySlab offers what other sales enablement tools don’t: a personalized, professional app specifically tailored to your brand and designed to enhance your image as an innovator.