- Custom Interface
- Aug 28
- 5 mins read
The problem with DIY sales enablement

Don’t Waste Time with Build-It-Yourself Tools
In the world of sales enablement, there’s a whole category for build-it-yourself tools. The idea is that you can customize the platform to suit your needs, which in theory is great, but who really has all skills needed to build this technology into something actually worth using? Before you adopt another tool you have to build yourself, here’s why we think some DIY projects should stay in the craft room, and out of the office.
It’s All Great, Until It’s Not
Every sales team has different people and different products, so naturally a one-size-fits-all tool isn’t going to work for every company. We know this. That’s what spawned the idea of build-it-yourself tools in the first place. At first glance, you might be sold on the big expectations presented to you. But soon after adopting the project, you’ll discover you bit off more than you can chew.
Ultimately, the problem with build-it-yourself tools is that you have to be a marketer, developer, UX expert, designer, app administrator and workflow savant in one. Even if you have people on your team to fill all those shoes, it’s still a lot to keep up with. And with everyone juggling daily business with tool development, issues inevitably arise.
Where Build-It-Yourself Sales Tools Fall Short
In our experience, there are two main problems at the core of the build-it-yourself tool model. One, you’re not a specialist in designing or coding. Anything you create just won’t be as good as what a specialist could have done. And two, because the platform is now lacking, adoption rates will suffer. Eventually you’ll start wondering why you bothered at all. All that money and time you invested? Wasted. Save yourself the trouble and skip build-it-yourself options in favor of something better – a built-for-you sales enablement tool that will cost you less time and money than most DIY platforms.
How Else Can You Get a Purpose-Built Tool?
If you’re still hoping to get a tool that fits your sales team’s unique needs, you absolutely can. StorySlab is a cross-platform tool that’s tailored to every client. But instead of you having to do the building, the pros do it for you.
The StorySlab team consists of experts who have experience working with businesses and industries just like your own. We’ll make sure everything is exactly how you want it, from designing the look and feel of the tool to preparing for its final deployment. You get the service you want combined with the tailored solution you need.
Try StorySlab Today
With StorySlab, your reps can head out into the field ready for virtually any scenario. Slow Wi-Fi connection? StorySlab works offline. Client asks a tough question? Reps can pull up all the content they need with the press of a button. If you’re interested, contact the StorySlab team today to learn more.
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