StorySlab
  • Platform
    • What’s StorySlab
    • Features
      • Sales Insights
      • Sales Readiness
      • Sales Coaching
      • ROI Calculators
      • AI Recommendations
      • Content Management
      • CRM & Integrations
      • Security
      • Expanded Features
    • Pricing
  • Who We Serve
    • Users
      • Sales Leaders
      • Sales Reps
      • Marketing
      • IT
      • Customers
      • Finance
    • Industries
      • Manufacturing
      • Chemicals
      • Technology
      • Building Materials
      • Healthcare
      • Financial
  • Resources
    • White Papers & More
      • The Evolution of Sales Enablement
      • Today’s Empowered B2B Buyer
      • Sales Productivity
      • Marketing Attribution & True ROI
      • Sales Training Solution Brief
      • Sales Tech Utilization Guide
      • Equip Sellers to Excel
      • StorySlab for Marketers Overview
      • Sales Enablement Solution Brief
    • Blog
    • Case Studies
    • Videos
    • Request a Demo
  • About
    • About Us
    • Contact Us
    • Careers
    • FAQ
  • Contact Us
SCHEDULE A DEMO
  • Analytics
  • May 15
  • 5 mins read

The sales content lasso

The sales content lasso

You can’t be in every sales meeting – nor should you. But when reps are out in the field, only they know how the conversation unfolds. From the office miles away, you have no idea whether they’re actually using the content and tools marketing spent time and money developing. Far too often, your investment in that content may be wasted if reps aren’t utilizing it correctly.

With a sales enablement tool, like StorySlab, you’ll have visibility into exactly what content reps are using and how they’re using it. Is this level of oversight really necessary? Only if you want to get the most from your content and your reps. Here’s why.

Protect Your Investment

By now, you’ve probably invested a significant amount of time, money and effort into various content, procedures and software for sales. You specifically implemented all that to make sure your reps can work as efficiently and effectively as possible. So, naturally, it can be disappointing when you find out they aren’t actually using them.

If that’s the case, your next step is to find out why they aren’t using them. Does the content fail to deliver what it promises? Have they discovered a better tactic on their own? There’s a good chance the reps won’t come to you first and tell you this. Having visibility can help bridge that gap and bring any potential issues to the forefront right away.

Good Data is Key

Sales enablement is all about honing your reps’ strengths and finding areas of improvement to work on. Depending on the tool you’re using, it can even learn patterns and offer suggestions to increase productivity. But in order for this technology to work, the data its being fed has to be an accurate depiction of what’s actually going on in the field. Only then can it make your team more effective and provide a better return on your investment for the work being done.

Get to the Bottom of What Your Reps Are Using

When you can see what outside sales tactics are used, you can get a good idea of how your top performers find success. This transparency can be especially valuable for other reps looking for ways to increase their own performance. Not only does it benefit you, but also every individual team member in the long run.

This transparency is one of the most fundamental features of StorySlab, as well as one of the most influential. When reps are in the field, they can show and share content to prospective clients offline and on their mobile devices. At the same time, all this information is being sent to you to help you track analytics with meaningful results.

Related Posts

What are the Best Sales Enablement Materials?
Analytics

What are the Best Sales Enablement Materials?

It’s a question every organization asks: what should we use to entice leads and drive sales? You’ll find a lot of different answers depending on who you ask, and none…

StorySlab Team
  • Jul 01
  • 5 mins read
The Value of Sales Enablement Analytics
Analytics Sales Enablement

The Value of Sales Enablement Analytics

Where would sales be without marketing? Your department creates the content that attracts prospects, nurtures leads, and helps close deals. This essential relationship can also be a frustrating one, however,…

StorySlab Team
  • Feb 05
  • 5 mins read

Latest Post

It’s Time to Treat Sales Reps Like a Marketing Channel

It’s Time to Treat Sales Reps Like a Marketing Channel

  • October 8, 2021
  • 7 mins read
Flexibility is a Must Have for Quality Engagement with Prospects

Flexibility is a Must Have for Quality Engagement with Prospects

  • October 8, 2021
  • 7 mins read
Why You Can’t Afford to Ignore Data-Driven Marketing Anymore

Why You Can’t Afford to Ignore Data-Driven Marketing Anymore

  • September 8, 2021
  • 8 mins read
5 Ways to Navigate the Hybrid World of Remote and In-Person Sales

5 Ways to Navigate the Hybrid World of Remote and In-Person Sales

  • September 1, 2021
  • 9 mins read

Ready to See StorySlab in Action?

Have one of our experts show you the StorySlab platform
  • Icon engage@storyslab.com
  • Icon(+1) (844) 786-7975
  • IconSyracuse, NY 13202

StorySlab

  • About Us
  • Leadership
  • Careers Apply Now
  • Blog
  • Request Demo

Platform

  • What is StorySlab
  • Features
  • StorySlab Users
  • Industry Solutions
  • Pricing

Support

  • Help Desk
  • Knowledge Base

Legal

  • Privacy
  • Terms of Service
© 2023. StorySlab Inc. All rights reserved. Privacy Policy & Terms of Use
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of all the cookies. You may visit Cookie Settings to provide a controlled consent.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Marketing

Marketing cookies are used to give insight into a visitors interest. Some examples collect user personal data via analytics, for use in ads, or other embedded content.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Save & Accept