When did your company start thinking about and investing in sales enablement tools? You’ve most likely been doing it longer than you think. As you might be able to glean from this mural on our office wall, sales enablement has been around forever. Reps have been on the hunt for new ways to make their jobs easier and more successful since the concept of selling originated. It’s just that the tools we use now look a little different than they did in the past. 

Sales Enablement Tools Before

At its core, sales enablement includes any information or tools that reps can use to perform more effectively. The idea is that the more knowledge and tools reps have at their fingertips, the better equipped they are to sell products or services to prospects. In the past, this would be something as simple as making sure all the necessary papers are in a single binder and ready to go before heading out into the field. Later, it meant taking advantage of things like phone appointment setters. Then came the Internet, email and social media. Skipping ahead, now we have computer software that has the power to do so much more.  

Sales Enablement Tools Now

Today, sales enablement tools consolidate everything into a single location. The briefcase filled to the brim with documents has since been pared down to a tablet. With the press of a button, reps can access everything they need. If they don’t know something off the top of their head, they can find it very quickly. This means they don’t have to settle for guessing or admitting defeat. And this level of speed and knowledge is what clients expect. 

Because of modern sales enablement tools, like StorySlab, the sales department is capable of more than ever before. In fact, sales reps aren’t even just sales reps anymore. They’ve evolved into coaches, advisors and partners. With sales enablement software at the ready, they can hop on the phone and ask someone what their pain points are, and then offer them solutions without missing a beat. They can walk into conference rooms and quickly pull up presentations and charts to confidently answer any questions coming their way. Essentially, solutions like StorySlab help reps look and do their best, so that they can get more leads and more conversions.  

See What You Can Do With StorySlab

The StorySlab technology is a prime example of just how far sales enablement tools have come. StorySlab lets you work both online and offline, and allows sales reps to bring along an entire content set with them wherever they go. Check out how StorySlab works and experience the best of modern sales enablement for yourself today.