CRM, Marketing Automation, StorySlab Sales Enablement

Here’s the question: which of the shiny new automated sales and marketing software do you invest in? The options seem limitless and if you’re just starting rolling out a more digital experience, can be overwhelming. At StorySlab, we think we have a winning combination to maximize your sales and marketing productivity. So what’s the combo? We’ll let you in on our little secret: There are three technologies that create a cohesive sales/marketing relationship so good you’ll wonder why you waited so long to make the jump. So let’s get into it. Here are the three most important pieces of the puzzle and why.

1. A Home for the Data

Where would we be without customer relationship management (CRM) tech? Good CRM technology is absolutely critical for managing and analyzing data. Not to mention, it offers visibility into relationships and what’s going on with prospects at various stages of the process. This information is extremely valuable for both sales and marketing because it tells them how individual relationships are progressing and gives them data on what drives revenue and what doesn’t.

2. A Marketing Accelerator

Marketing is what initially draws prospects to the table. This is how it all begins, so naturally you want to invest some of your dollars here. Automating certain marketing tasks and actions through a streamlined software can push this phase of the process along much faster. But it’s not just about speed. Quality matters, too. With the right type of automation software, marketing can send along qualified and actionable prospects, creating the perfect setup for the next sale.

3. A Sales Enablement Tool

Now that you’ve boosted the marketing team, it’s time to do the same for the sales team. This is where the third leg comes into play: a sales enablement tool. This is a tool that can essentially power your reps while out in the field and help them extend and/or accelerate the conversation with prospects. It helps them seal the deal faster, easier and better, while looking like an expert in the process. A good sales enablement tool will also sync up with the CRM to improve overall relationship tracking. That data then informs the CRM software, working in sync with marketing automation, creating the perfect feedback loop for growth.

Get the Tools You Need

Don’t feel overwhelmed with new marketing and sales software coming out. If your goal is growing sales and optimizing your marketing efforts, make sure you have these three boxes checked. If you don’t yet have an effective sales enablement tool in place, StorySlab can help you out. Discover how StorySlab can change the game not just for your reps out in the field, but for everyone involved in the pipeline. Try it now for free to learn more.