It’s a common problem: you invested time and money into a B2B sales tool, but it looks like an IT project (no disrespect) and it’s cumbersome to use. Everyone agrees it met the project criteria, but it’s not catching on with your users. So what gives?

For field users, UX should feel second nature and be aligned with your approach to the market to help reps guide the narrative and position your product as a go-to solution. If the user experience isn’t designed with your reps sales process in mind, the app may never make it off the ground—no matter how many bells and whistles it offers.

Fortunately, there’s good news. When it comes to B2B sales, you can achieve the perfect blend of UX form and function when highly customized sales enablement tools enter the picture.

Personalized Apps Keep Clients (And Your Sales Team) On Your Side

Modern technology allows most sales enablement tools to look great from the get-go, but there are two key details that are undeniably essential in ensuring the app’s success. First, your B2B sales enablement tool can’t simply look good – it must perform well in actual field sales situations. Second, the best apps should feature a simple UX that’s carefully tailored to meet the unique demands of your sales reps and your business’s clients. A sales enablement app that doesn’t check off each of these requirements could take a serious toll on your sales efforts as a whole, alienating clients and sales reps alike.

Understanding why a poorly designed B2B UX could repel clients is simple. Their time is valuable, and every minute your sales representative spends hunting and packing is a minute that could be dedicated to some other – decidedly more fruitful – task. Plus, a B2B sales app that doesn’t mirror your value proposition as a whole undermines your carefully constructed messaging and hard-earned reputation.

These negative effects extend to your sales team, too. While missed opportunities are a fact of life in most any sales positions, repeatedly losing prospects due to technological troubles could take a major toll on team morale – and putting off an investment in more effective B2B sales solutions could very likely imply that the team’s needs are simply not a priority. which is equally demoralizing.

Fortunately, custom-designed sales enablement tools offer an all-in-one solution by allowing access to apps that simultaneously look sharp, relay your brand’s value and make sales presentations easier than ever.

Your Custom Sales Enablement Solution

For a personalized, turnkey B2B sales solution, choose StorySlab. We’ll work with you to configure an on-platform field selling tool that provides access to all content, any time, without a connection and must-see-to-believe user experience. Good UX design means ease of use and ease of use means traction with your team…and sales success for your company.