Looking for tools to help your sales team can be difficult, and there is no shortage of software and platforms to help your team before, during, and after sales calls. These tools have many different names and often only focus on one area of the sale process. If you’ve been researching platforms and strategies to help your sales team succeed, you might have come across the following phrases:

• Sales Enablement 
• Sales Readiness 
• Sales Engagement 

Here, we’ll go over what each of those terms means and where StorySlab fits in.

Sales Enablement 

Sales Enablement involves ensuring your team has access to the latest and most important information to get the deal done. With StorySlab’s Content Management System, easily upload and update content for all members of your team—from anywhere—with a single click. Your content will also be available on any device, enabling your sales team to get the job done on their gadget of choice.

Sales Readiness 

More tends to get done when we’re ready for anything. Our platform offers a variety of Sales Readiness features that allow your team to be prepared for unpredictable and dynamic conversations. Ensuring your team has easy access to your entire library of sales content will make sure they’re ready to engage no matter where the conversation takes them. With offline access, your sales reps will have access to the information they need—even if they’re in the field without Wi-Fi.  

Sales Engagement 

If you don’t engage with the customer, there can be no sale. One of the best ways to engage with a potential customer is by showing them content that’s relevant to their unique problems and needs. StorySmarts provides AI-based content recommendations to increase cross-selling and up-selling opportunities by prompting the sales rep to discuss related products and features. 

Drive the Conversation

Many tools for sales teams only focus on helping before or after the conversation—but that’s not the case with StorySlab. To become a true consultant and partner, you need to focus on having dynamic conversations rather than predetermined presentations. StorySlab enables smoother sales conversations to support you when you need it most. If you’re interested in exploring how StorySlab can help your team find more success, request a free demo.