Right now, Artificial Intelligence (AI) is drastically changing the face of technology. Sales and marketing decision makers have certainly not failed to notice. In fact, AI continues to infiltrate sales software, revolutionizing the way reps perform. While we normally think of AI in relation to voice assistants and other smart devices, it’s becoming increasingly valuable – essential, even – for successful sales conversations.

Understanding AI, Machine Learning and Sales

Artificial Intelligence gives machines the ability to carry out tasks for us and make our lives easier. It takes shape as many different applications, including machine learning. With machine learning, the technology can not only read and analyze data, but learn from it. It takes everything it’s learned and uses this information to predict patterns and determine next steps. In other words, it has all the answers reps need to work faster and smarter.

Driving Sales Success

Some of the biggest barriers in sales have to do with a lack of information and training. Sales reps sometimes make decisions that aren’t backed by evidence, and they end up guessing or missing out on potential opportunities. Unfortunately, this means they might not be cross-selling the right products, programs and services to the right clients. When they fall short of monthly goals, it’s often due to a lack of data-supported decision-making.

Imagine you’re a rep in the middle of a great, consultative conversation with a prospect. All signs point to a sale down the road. The next moves you make are vital. If your sales tools are equipped with machine learning, you’d be prompted with valuable insights about what’s likely to work in your exact situation. The software knows what’s helped top performers in the past and can recommend the best content for you on the spot, in time to use in your conversation and move the prospect closer to a sale.

Companies have already started implementing AI and machine learning into their workflows. Because the technology is so malleable, it can help drive success for teams both large and small.

It’s Time to Harness the Power of Machine Learning

Machine learning has already revolutionized the sales process far beyond anyone’s expectations. Through pattern recognition, it’s able to pick out prospects with the highest likelihood of success, strengthen the sales pipeline, improve business forecasting, boost productivity and much more. And as its evolution continues, there are sure to be even more exciting developments on the horizon.

Don’t miss out on your team’s next big opportunity. Use StorySlab to bring automation and intelligence to your sales force today.