As your team continues to drive dynamic sales conversations, you’re likely banking on your company’s great promotional content to convert them into customers. However, even the most engaging and memorable visual aids can be rendered ineffective when reps are forced to dig through folders and web portals to find them. This issue isn’t uncommon – as many as 57% of B2B prospects and customers have reported feeling that their sales teams are underprepared for those first client meetings.

What if we told you there was a way to maximize the ROI for your cutting-edge materials? The answer can be found in a good sales enablement platform. When it’s made right, it can help ensure that promo materials, data, charts, and testimonials spread your brand message loud and clear while driving sales to new heights at every meeting. Here, we explore three ways that these platforms and apps both enable and improve interactions between sales teams and prospects.

Ease of Use

As you might’ve guessed, one of the most important boxes for a sales enablement platform to check off is ease of use. According to a study done by Forrester Research, 58% of top sales leaders identify intuitive operation as one of the most critical capabilities of such a system. 

Simply put, easier operation yields faster navigation. When your sales reps can quickly access the materials they need when they need them, they’ll be equipped to deliver more meaningful sales pitches every time. 

Cross-Platform Accessibility

Technology is always evolving. That’s why cross-platform accessibility is one of the next most important components of a successful sales enablement platform. In Forrester Research’s study, 52% of respondents noted the importance of this factor in building meaningful client relationships. In other words, when reps can meet prospects in their fields and present sales materials on a phone, tablet, or laptop, they’ll increase their chances of success while demonstrating their dedication to the client.

Real-Time Metrics

The third major player in any effective sales enablement platform is sales tracking. As 52% of participants in Forrester Research’s study would agree, systems that produce real-time metrics about sales activities yield the most significant interactions between reps and their prospects. When companies can see which areas their reps excel in and which need work, they can provide targeted training to improve their performance for the long-term.

Realize Your Full Potential with StorySlab

You’ve already invested in sales content, so don’t let disorganized files and clunky web portals drag down your ROI. Instead, rely on the done-for-you sales enablement tools from StorySlab. With our version-controlled, always-accessible app, your content will be the main event in every sales conversation. To learn more, schedule a time to see a personalized demo of the StorySlab platform.