The B2B sales landscape is cutthroat. Companies often offer similar products at similar price points, which makes it that much more difficult to score the sale – and, therefore, that much more important to create a sales experience that elevates your business above the competition.
At the same time, however, many businesses remain wary of innovative sales tools, citing expense-related risks and current success as reasons to keep doing things the way they’ve always been done. This outlook could leave your business scrambling to update its stagnant sales approach once competitors begin eyeing more advanced sales tactics.
Nervous about incorporating new and improved B2B sales tools and tactics into the mix? Let’s explore the benefits of taking the leap – even when your industry and key competitors haven’t done so.
Old B2B Sales Tools Aren’t Aging Well
To say that recent developments in the world of information technology have affected the B2B landscape would be a massive understatement. The rise of web-based sales and marketing tools has comprehensively overhauled the sales process as a whole, triggering a serious change in expectations on the end of the client. This means that interactive technologies are now the standard, and smooth, simple sales presentations should be a guarantee.
That’s not always the case, though. Even industries on the cusp of innovation are frequently so reliant on old habits that their B2B marketing tools seem prehistoric when compared to the products they’re actually selling. Why? Because these tools do work on some level. But even with the success they’re having, many common sales technologies feature glaring deficiencies that present opportunities for improvement – opportunities that your business could transform into key advantages and keep you from losing sales because you’re behind the curve.
Key Issues with Today’s Sales Tech
One primary issue with today’s sales enablement tools is that many are drawn from cookie cutter, personality-free templates. Sure, they allow the sales process to unfold, but they do little else. This marks a clear missed opportunity to thrill clients with a UX that’s fresh, simple and totally unique.
The second oversight is that most modern tools don’t work offline. These technologies might help your team score a big win here and there, but the moment the room’s Wi-Fi connection cuts out, you’re out of luck. That’s a serious threat, because reliable and easily accessible Wi-Fi is seldom a guarantee.
This might make the modern sales game out to be frustrating and problematic – and it can be. But the bright side is that these two issues are entirely avoidable, so long as your company is willing to let go of do-nothing sales complacency.
Innovative Sales Solutions Help You Stand Out
The solution to overcoming the setbacks of web-based sales tools is simple: take the plunge, and adopt a better tool. Forging into uncharted territory can seem nerve-wracking, but it’s less scary when you consider the advantages of a sales enablement platform that integrates every element of your brand while providing the custom features your sales team requires to succeed in the field.
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