StorySlab
  • Platform
    • What’s StorySlab
    • Features
      • Sales Insights
      • Sales Readiness
      • Sales Coaching
      • ROI Calculators
      • AI Recommendations
      • Content Management
      • CRM & Integrations
      • Security
      • Expanded Features
    • Pricing
  • Who We Serve
    • Users
      • Sales Leaders
      • Sales Reps
      • Marketing
      • IT
      • Customers
      • Finance
    • Industries
      • Manufacturing
      • Chemicals
      • Technology
      • Building Materials
      • Healthcare
      • Financial
  • Resources
    • White Papers & More
      • The Evolution of Sales Enablement
      • Today’s Empowered B2B Buyer
      • Sales Productivity
      • Marketing Attribution & True ROI
      • Sales Training Solution Brief
      • Sales Tech Utilization Guide
      • Equip Sellers to Excel
      • StorySlab for Marketers Overview
      • Sales Enablement Solution Brief
    • Blog
    • Case Studies
    • Videos
    • Request a Demo
  • About
    • About Us
    • Contact Us
    • Careers
    • FAQ
  • Contact Us
SCHEDULE A DEMO
  • Custom Interface Sales Enablement StorySlab Features
  • Sep 06
  • 6 mins read

Sit back or stand out?

Sit back or stand out?

The B2B sales landscape is cutthroat. Companies often offer similar products at similar price points, which makes it that much more difficult to score the sale – and, therefore, that much more important to create a sales experience that elevates your business above the competition.

At the same time, however, many businesses remain wary of innovative sales tools, citing expense-related risks and current success as reasons to keep doing things the way they’ve always been done. This outlook could leave your business scrambling to update its stagnant sales approach once competitors begin eyeing more advanced sales tactics.

Nervous about incorporating new and improved B2B sales tools and tactics into the mix? Let’s explore the benefits of taking the leap – even when your industry and key competitors haven’t done so.

Old B2B Sales Tools Aren’t Aging Well

To say that recent developments in the world of information technology have affected the B2B landscape would be a massive understatement. The rise of web-based sales and marketing tools has comprehensively overhauled the sales process as a whole, triggering a serious change in expectations on the end of the client. This means that interactive technologies are now the standard, and smooth, simple sales presentations should be a guarantee.

That’s not always the case, though. Even industries on the cusp of innovation are frequently so reliant on old habits that their B2B marketing tools seem prehistoric when compared to the products they’re actually selling. Why? Because these tools do work on some level. But even with the success they’re having, many common sales technologies feature glaring deficiencies that present opportunities for improvement – opportunities that your business could transform into key advantages and keep you from losing sales because you’re behind the curve.

Key Issues with Today’s Sales Tech

One primary issue with today’s sales enablement tools is that many are drawn from cookie cutter, personality-free templates. Sure, they allow the sales process to unfold, but they do little else. This marks a clear missed opportunity to thrill clients with a UX that’s fresh, simple and totally unique.

The second oversight is that most modern tools don’t work offline. These technologies might help your team score a big win here and there, but the moment the room’s Wi-Fi connection cuts out, you’re out of luck. That’s a serious threat, because reliable and easily accessible Wi-Fi is seldom a guarantee.

This might make the modern sales game out to be frustrating and problematic – and it can be. But the bright side is that these two issues are entirely avoidable, so long as your company is willing to let go of do-nothing sales complacency.

Innovative Sales Solutions Help You Stand Out

The solution to overcoming the setbacks of web-based sales tools is simple: take the plunge, and adopt a better tool. Forging into uncharted territory can seem nerve-wracking, but it’s less scary when you consider the advantages of a sales enablement platform that integrates every element of your brand while providing the custom features your sales team requires to succeed in the field.

Help redefine the standard for the modern B2B sales experience with StorySlab, a custom-designed sales enablement platform that can help distinguish your company throughout every step of the sales process. 

Related Posts

Sales Presentation Secrets from 9+ Years of Field Sales Data
Sales Enablement

Sales Presentation Secrets from 9+ Years of Field Sales Data

You’ve booked the meeting! Congrats! Now for the hard part. You’ve got one shot to show your expertise and prove that you’re the best vendor. But as you put together…

StorySlab Team
  • May 13
  • 7 mins read
2 Million Sales Calls Predict the Future of Field Sales (and It’s Not What You’d Expect)
Sales Enablement

2 Million Sales Calls Predict the Future of Field Sales (and It’s Not What You’d Expect)

The world is opening back up. It’s finally time to plan your sales team’s return to the field after a year of selling in the remote void. But before you…

StorySlab Team
  • Apr 28
  • 8 mins read

Latest Post

It’s Time to Treat Sales Reps Like a Marketing Channel

It’s Time to Treat Sales Reps Like a Marketing Channel

  • October 8, 2021
  • 7 mins read
Flexibility is a Must Have for Quality Engagement with Prospects

Flexibility is a Must Have for Quality Engagement with Prospects

  • October 8, 2021
  • 7 mins read
Why You Can’t Afford to Ignore Data-Driven Marketing Anymore

Why You Can’t Afford to Ignore Data-Driven Marketing Anymore

  • September 8, 2021
  • 8 mins read
5 Ways to Navigate the Hybrid World of Remote and In-Person Sales

5 Ways to Navigate the Hybrid World of Remote and In-Person Sales

  • September 1, 2021
  • 9 mins read

Ready to See StorySlab in Action?

Have one of our experts show you the StorySlab platform
  • Icon engage@storyslab.com
  • Icon(+1) (844) 786-7975
  • IconSyracuse, NY 13202

StorySlab

  • About Us
  • Leadership
  • Careers Apply Now
  • Blog
  • Request Demo

Platform

  • What is StorySlab
  • Features
  • StorySlab Users
  • Industry Solutions
  • Pricing

Support

  • Help Desk
  • Knowledge Base

Legal

  • Privacy
  • Terms of Service
© 2023. StorySlab Inc. All rights reserved. Privacy Policy & Terms of Use
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of all the cookies. You may visit Cookie Settings to provide a controlled consent.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Marketing

Marketing cookies are used to give insight into a visitors interest. Some examples collect user personal data via analytics, for use in ads, or other embedded content.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Save & Accept