It’s no secret that the COVID-19 pandemic has shifted the way we all do business. And the changes inspired by this new normal aren’t just here for 2020 – they’ll continue into 2021 and beyond. However, just because some of your top sellers aren’t meeting with prospects in person doesn’t give you an excuse for missing your team’s goals. Here’s a closer look at why. 

No Excuses

Imagine this scenario: when the pandemic hit and shutdowns came, your business was deemed nonessential, and you had no choice but to figure out how to work from home. In-person meetings were cancelled or switched to Zoom, and events were out of the question. But your projections probably haven’t changed much, even though your ability to communicate effectively has.

For businesses impacted by COVID-19, it’s crucial to keep teams selling through the uncertainty and hitting – if not exceeding – their sales goals. There’s no doubt that the pandemic is challenging, but too many sales managers and representatives are using it as an excuse to let themselves off the hook. For one, those who make a living off of cold calls have more prospects than ever at home with free time. And while nothing can replace the value of face-to-face interaction, holding engaging and compelling meetings is still possible thanks to StorySlab’s sales enablement tools and the many video conferencing platforms we integrate with.

Although you now have to get creative to sell effectively, teams not properly equipped are only setting themselves up to be victims of a downward spiral. Just because you’re no longer meeting in person, for example, doesn’t mean you can drop your forecast. That mentality could leave your business with the possibility of not recovering from lost revenues. 

Equipping Your Team in a Pandemic

Maybe your team is having trouble breaking through and connecting with customers, or maybe they’re having trouble showcasing how they can help their customers through these times. Whatever the case, presenting your sales content from anywhere in a compelling manner is possible with sales enablement tools from StorySlab. With an easily accessible app, your sales reps can ensure smoother, engaging conversations and find their way to closing more deals, whether they’re meeting in-person or over Zoom. To learn more, download a free StorySlab demo or contact us today.