The longer it takes to close a deal, the less likely it is to happen. If you’ve ever gone above and beyond for a potential client, only to have the deal fall apart in the end, you know that spending too much time on closing a sale costs more than just time and money.

At StorySlab, we provide a dynamic, done-for-you sales enablement platform that drives productive conversations and helps you and your team stay on the right track. Here are some of the ways for you to accelerate your sales cycle and close more deals.

Step 1: Prepare for Every Possibility

Make sure you’re ready to engage in dynamic conversations and refute client objections by having all of your content readily available in one place. Our sales readiness tools allow you to conveniently access and edit your entire content library on any device—no matter where you are. When everyone has access to the latest version of sales materials, more gets accomplished in meetings with prospects, and your reps are better prepared for rebuttals, information requests, and the like.

Step 2: Help Your Reps Extend the Conversation

It’s important to always extend the conversation because you might not get another chance. StorySlab’s AI allows your reps to show more and sell more by recommending related products and services that a prospect might be interested in. When content is automatically recommended by our platform, sales reps don’t forget to extend the conversation—and when the conversation is extended, you accelerate your sales cycle.

Step 3: Learn from Your Data

Understanding which content is actually helping you close is key. With StorySlab’s Content Management System, you’ll be able to see what’s working and where you’re getting your best return on investment. Our robust analytics dashboard lets you track and measure content usage across your sales reps and see when prospects view content in their emails. You’ve worked hard to curate the perfect content library for your brand, and now you can ensure it’s all being utilized effectively in sales engagements. 

Driving Effective Conversations with StorySlab

On average, StorySlab saves the typical sales rep 30 minutes per day and shortens the average sales cycle for a customer by 5%. With an extensive selection of conversation-driving and sales-enabling tools, our platform offers everything your sales team needs to start having smoother transactions. If you’re interested in discovering how StorySlab makes sure you always have the right content for the right conversation, request a demo.