Are you a textbook overthinker? You know, the type of person who obsessively over-analyzes everything, taking countless hours to run every possible scenario and every potential outcome through their head? Is this stopping you from pulling the trigger on equipping your reps with the tools they really need?

In today’s complex world, information is constantly being shared and flashed before your eyes. When it comes to decision-making, this seemingly unending stream of facts and figures – coupled with incessant input from colleagues – can stop an overthinker right where they stand. It’s called, “analysis paralysis,” and you may be surprised at how fast it can put a damper on how effective you make your sales team.

What Is Paralysis by Analysis?

By definition, analysis paralysis refers to a situation that’s been so overanalyzed, that it’s essentially been stopped dead in its tracks, or paralyzed. So what’s that have to do with simplifying how reps get your content in their hands and in front of customers? Well, with no shortage of acronyms, tools and solutions out there, figuring out what the right ecosystem for you to prove and ROI and them to be effective can be mind numbing, but it doesn’t have to be.

Say, “No,” to Analysis Paralysis

Don’t let your next sales or marketing project die out – or worse – become a softened version of your vision. Set limits and priorities, and understand: the planets will never align at once. In other words, you don’t need to know everything to make a good decision; you just need to know the essentials.

The first step? Bring in an expert that’s already done the analysis for hundreds of sales and marketing professionals like yourself.

Stop Overanalyzing the Situation and Start Effectively Analyzing Your Sales

If your new, amazing sales and marketing idea involves implementing a sales enablement tool, don’t think too hard about it. IT needs SSO, DAM integrations and two-factor authentication, sales needs CRM integrations, a simple interface and offline capabilities and you need a powerful CMS and analytics, a branded design and instant content management. And StorySlab provides it all.

Unlike other cookie-cutter, canned tools available on the market today, StorySlab is a done-for-you app that offers all the custom features your business needs to succeed. So get out of the committee room and make a decision that will benefit everyone.