Predicted to increase from two hours a day to three by 2020, mobile usage per B2B worker is on the rise as a result of a younger workforce and advancing tech. In the current B2B market, having a great mobile experience is not an option – it’s an expectation.

You’ve probably heard a lot about the similarity of Web-based and native mobile solutions. They might be similar, sure, but you should be suspicious of these similarities.

Web-Based Interfaces And Native Mobile Apps Work On Every Device

Not quite. Sure, Web apps are compatible on all devices, from tablets to smartphones. However, Web-based interfaces aren’t optimized for each mobile device, which can seriously hurt the user experience. Native mobile apps, on the other hand, are built for a specific platform, employing a user-centric approach. Because of this, they can integrate with the device’s hardware, making use of native features, like the camera, GPS, contact list and so on, for a responsive user experience.

Web-Based Interfaces And Native Mobile Apps Are Easy To Access

Web apps require an Internet connection – native apps don’t. Since native mobile apps are downloaded on the device itself, they’re ideal in situations where you and your B2B sales representatives don’t have access to Wi-Fi, which let’s be honest, is often in B2B selling. You’ve been there, on a trade show floor/hotel lobby with a customer and the Wi-Fi is spotty at best. Rarely do those sales presentations go smoothly if you’re depending on a connection.

Web-Based Interfaces And Native Mobile Apps Keep Files At My Fingertips

Don’t count on it. While both Web apps and native mobile apps let you access files on the fly, only native apps offer fast, reliable performance. Because content is already synced on native mobile apps, your sales reps won’t waste time waiting for videos and files to load when presenting to clients. Instead, they’ll have the ability to quickly access the file system and local resources – even when they’re offline.

You Need More Than A Mobile Site

In the Age of Mobile, having a mobile site isn’t enough to stay current with the digital world. If you expect your reps to prevent from your website, don’t expect your customers to be impressed. To pave the way for better customer experiences, your B2B salespeople need a comprehensive mobile solution that works anywhere, anytime. With a mobile sales enablement tool and native mobile app, like StorySlab, your team can manage content in the field, present offline and complete other tasks that are difficult, or even impossible, to perform using a Web app.