It seems like there’s a new sales tool, project or initiative around every corner, and they’re all vying for your attention. You probably come across them every single day, and maybe some of them even interest you. But if you’re reading this article, then there’s one we think you shouldn’t wait to complete. Time isn’t a luxury you can afford in business, because while you hang back on the sidelines, your competitors are out playing the game. 

What’s Holding You Back?

We see this all the time in sales enablement. Even though you find tools or ideas that resonate with you, you don’t end up implementing them. Why? What’s holding you back? 

• Is it the time and energy needed to try something new?  

• Are you worried about risk? 

• Do you wonder if the tool will really work the way it promises? 

• Are you overwhelmed with all the choices and hype? 

All are valid concerns. However, we’ve also seen firsthand what happens when you put sales enablement on the backburner. 

If You Don’t Do It, Someone Else Will

You might be passing on the latest sales enablement tools, but that doesn’t mean your competitors are. At the next pitch, they’ll be the ones walking in with a leg up. That’s because sales enablement is capable of doing so much now. Your competitors’ reps might not be as knowledgeable. Their products might not be as good as yours. But if they have sales enablement on their side, they’ll have the upper hand.

The reality is that smart sales enablement tools, like StorySlab, are equipped with features that allow reps to perform above and beyond. They can answer any question the client has and be able to pull up any content or information they might need at a moment’s notice. For example, StorySlab is cross-platform, works offline and has analytics tracking. Do you want to go up against that, or do you want to be the one harnessing it for your own gain? 

Waiting: a Dangerous Game

With so many new projects and ideas floating around, waiting might seem like the safest choice. But it looks like sales enablement is here to stay, which means it’s time to start thinking long-term. Put yourself ahead of the curve and implement StorySlab. StorySlab is an expert-level sales enablement tool that’s custom built to suit your products and your people. Plus, we offer consultative services to help make implementation as smooth and seamless as possible. Let us show you how we take the risk out of being a market-leader of new tech.