What is Sales Enablement
Think sales enablement is as easy as having a working CRM? Think again. Sales enablement means making life easier for your reps so they can do what they do best: sell.

Want to See StorySlab in Action?
Schedule a personalized walkthrough of StorySlab and see what your content would look like in the platform.
Related Posts

It’s Time to Treat Sales Reps Like a Marketing Channel
Your marketing team is responsible for many different marketing channels – from the company website to e-mail campaigns to social media and beyond. But, have you ever considered that your…
- Oct 08
- 7 mins read

Flexibility is a Must Have for Quality Engagement with Prospects
‘Meeting the buyer where they are’ has long been a tenet of top sales professionals. In the past, this has meant adjusting to things like how educated the buyer is…
- Oct 08
- 7 mins read

What is Sales Enablement?
The term sales enablement is thrown around a lot these days. In the past week alone, you’ve probably heard it or seen it more times than you can count. Despite being used so much, it’s actually not very well understood. If you really want to support your sales reps and give them what they need to perform more effectively, it’s important to have a firm grasp on what sales enablement is and how to harness it.
What Sales Enablement is Not
First and foremost, sales enablement is not customer relationship management (CRM). These two often get confused as they regularly appear in front of the word tool or software. But CRM has more to do with data capture and lead scoring than anything else. CRM tools can help sales reps close deals, it’s true, but that doesn’t mean they help reps do it efficiently or effectively.
Second, sales enablement is not content management. Yes, the sales team needs to have all of the right files organized and available to them. However, the idea of sales enablement takes it one step further than just dropping files into folders. Instead, sales enablement is about making those documents accessible to reps when, where and how they need them.
Prepare for Everything, Even the Curveballs
At its core, sales enablement is making sure reps perform well and look good in any situation. They should be prepared for any meeting, even if something goes awry or a question comes out of left field. And what happens if there’s no Internet connection? Unfortunately, because a lot of sales programs rely on the Internet, reps can quickly find themselves in embarrassing situations. Sales enablement tools, on the other hand, keep reps ready no matter what.
So what are sales enablement tools and how do they work? Let’s look at StorySlab. StorySlab can be accessed anywhere, anytime and doesn’t require an Internet connection or any external hookups. It works on any device or operating system for go-anywhere functionality. The information reps need is already available, so they don’t have to waste time bundling files. Your team can simply go into StorySlab and jump right on a call. Because they’re so prepared, they can achieve a higher level of client interaction even with those initial meetings, and get to closing faster than they otherwise would.
Avoid Awkward Moments and Missed Opportunities
If you expect a high-performing sales team, you have to give them high-performing tools. That’s why sales enablement has been on the tip of everyone’s tongue and why it will be for time to come. To learn more about putting sales enablement technology to work for your reps, explore all that StorySlab has to offer and see what sales enablement looks like for your organization.
Related Posts

Sales Presentation Secrets from 9+ Years of Field Sales Data
You’ve booked the meeting! Congrats! Now for the hard part. You’ve got one shot to show your expertise and prove that you’re the best vendor. But as you put together…
- May 13
- 7 mins read

2 Million Sales Calls Predict the Future of Field Sales (and It’s Not What You’d Expect)
The world is opening back up. It’s finally time to plan your sales team’s return to the field after a year of selling in the remote void. But before you…
- Apr 28
- 8 mins read
Latest Post
It’s Time to Treat Sales Reps Like a Marketing Channel
- October 8, 2021
- 7 mins read
Flexibility is a Must Have for Quality Engagement with Prospects
- October 8, 2021
- 7 mins read
Why You Can’t Afford to Ignore Data-Driven Marketing Anymore
- September 8, 2021
- 8 mins read
5 Ways to Navigate the Hybrid World of Remote and In-Person Sales
- September 1, 2021
- 9 mins read