Latest Posts
Why You Can’t Afford to Ignore Data-Driven Marketing Anymore
Back in 2015, Forbes published the results of a survey that indicated data-driven marketing leaders were more than 6 times more likely than those who hadn’t adopted data-driven marketing to…
- Sep 08
- 8 mins read
5 Ways to Navigate the Hybrid World of Remote and In-Person Sales
5 Ways to Navigate the Hybrid World of Remote and In-Person Sales The COVID-19 pandemic undeniably upended how field sales reps do business. While face-to-face meetings are the most effective…
- Sep 01
- 9 mins read
Think Marketing Has Nothing To Do With Sales Coaching? Think Again.
Sales coaching is a critical part of having an efficient, effective sales process, and it’s an integral part of a marketing team’s overall role, yet many marketers don’t think sales…
- Aug 17
- 10 mins read
Why Your Field Sales Team Might Not Be Using Your Content
If your company relies on a field sales team to drive growth and bring in revenue, then you’re probably making a big investment in content in hopes of improving customer…
- Aug 03
- 10 mins read
Sales Presentation Secrets from 9+ Years of Field Sales Data
You’ve booked the meeting! Congrats! Now for the hard part. You’ve got one shot to show your expertise and prove that you’re the best vendor. But as you put together…
- May 13
- 7 mins read
2 Million Sales Calls Predict the Future of Field Sales (and It’s Not What You’d Expect)
The world is opening back up. It’s finally time to plan your sales team’s return to the field after a year of selling in the remote void. But before you…
- Apr 28
- 8 mins read
Smart Selling Tools Names StorySlab a Top Sales Tool of 2021
Sales tech expert, Nancy Nardin, of Smart Selling Tools has once again named StorySlab one of her Top Sales Tools of the Year. The list includes recommended tech for your…
- Apr 27
- < 1 min read
5 Reasons Outside Sales is More Effective Than Inside Sales
While we all needed to pivot in 2020 and get comfortable selling remotely, face-to-face selling is still the most effective way to build relationships and close business. We spoke with…
- Apr 06
- 15 mins read
Four Women in Sales Tech Share How to Make Male-Dominated Industries More Inclusive
Sales and Technology are both male-dominated fields. And at StorySlab, we’re right at the intersection of the two. The way to change the culture is the same as the way…
- Mar 15
- 6 mins read
Consultative Selling 101: Building Trust to Win Customers for Life
More sales. Bigger sales. Customers for life. Sounds nice, right? This is what every company wants. But it’s going to take a lot more than talking about your product or…
- Feb 22
- 9 mins read
Latest Post
Why You Can’t Afford to Ignore Data-Driven Marketing Anymore
- September 8, 2021
- 8 mins read
5 Ways to Navigate the Hybrid World of Remote and In-Person Sales
- September 1, 2021
- 9 mins read
Think Marketing Has Nothing To Do With Sales Coaching? Think Again.
- August 17, 2021
- 10 mins read
Why Your Field Sales Team Might Not Be Using Your Content
- August 3, 2021
- 10 mins read