Latest Posts
5 Reasons Outside Sales is More Effective Than Inside Sales
While we all needed to pivot in 2020 and get comfortable selling remotely, face-to-face selling is still the most effective way to build relationships and close business. We spoke with…
- Apr 06
- 15 mins read
Four Women in Sales Tech Share How to Make Male-Dominated Industries More Inclusive
Sales and Technology are both male-dominated fields. And at StorySlab, we’re right at the intersection of the two. The way to change the culture is the same as the way…
- Mar 15
- 6 mins read
Consultative Selling 101: Building Trust to Win Customers for Life
More sales. Bigger sales. Customers for life. Sounds nice, right? This is what every company wants. But it’s going to take a lot more than talking about your product or…
- Feb 22
- 9 mins read
How to Go into a Meeting with Decision Makers
The confirmation finally arrives: a decision maker is ready to talk. This is a critical opportunity, and you have one shot to get it right. Need a few ideas on…
- Feb 15
- 5 mins read
What to Do When Your Contact is Not the Decision Maker
Closing the deal requires more than effort and a great offering. You need to connect with the right people. That can be easier said than done, and if your point…
- Feb 09
- 6 mins read
The Sales Team’s Role in Content Creation
A sales pitch is only as strong as the content that supports it. Your reps rely on marketing to produce materials that make them shine, but content creation should never…
- Feb 01
- 5 mins read
What Are the Three Main Goals of a First Sales Meeting?
The first meeting with a potential client is a big victory. This is an opportunity to understand each other better and see if a partnership can flourish. How do you…
- Jan 25
- 5 mins read
Benefits of Sales Enablement: A Growth Leader’s Perspective
Our VP of Growth, Brian Wool, comes to StorySlab with over 20 years of sales experience, including over 12 years in sales leadership. We asked him what his career has…
- Jan 18
- 8 mins read
5 Sales & Marketing Resolutions to Achieve Your Business Goals in the New Year
As 2021 is (finally) here, we’re looking forward to a fresh start. Most salespeople and marketers had their 2020 plans upended, and we’re still not entirely sure what changes 2021…
- Jan 04
- 7 mins read
Which Strategies Lead to an Effective Sales Presentation?
The quality of your sales presentation can be the deciding factor in whether a potential client purchases your product or a competitor’s. We all want our sales pitch to be…
- Dec 21
- 5 mins read
Latest Post
5 Reasons Outside Sales is More Effective Than Inside Sales
- April 6, 2021
- 15 mins read
Four Women in Sales Tech Share How to Make Male-Dominated Industries More Inclusive
- March 15, 2021
- 6 mins read
Consultative Selling 101: Building Trust to Win Customers for Life
- February 22, 2021
- 9 mins read
How to Go into a Meeting with Decision Makers
- February 15, 2021
- 5 mins read