Latest Posts
Don’t let them do it first
That’s how we’ve always done it. It’s a common mantra in B2B. Companies stick with the status quo because it’s easy and it’s worked – more or less. But as…
- Dec 19
- 4 mins read
Have you considered this?
100% of the Projects Not Considered Don’t Get Done How do you make improvements to your sales and marketing processes? The answer often involves frequent pivots when the team comes…
- Dec 06
- 5 mins read
Game the approval process
As a key figure in your business’s marketing and sales efforts, you’re well aware of the resources you and your team need to ramp up sales and improve all-around efficiency….
- Oct 30
- 6 mins read
Ditch data entry
The competitive world of sales has its fair share of proverbs and clichés, but there’s one old adage that poses a question worth considering – are you selling, or are…
- Oct 12
- 6 mins read
Keep your apps (and devices) clean
We know upgrading your operating system is one of those things you look forward to as much as a dentist visit. While it isn’t the flashiest feature of StorySlab, like…
- Sep 26
- 4 mins read
Sales reps need good UX
It’s a common problem: you invested time and money into a B2B sales tool, but it looks like an IT project (no disrespect) and it’s cumbersome to use. Everyone agrees…
- Sep 19
- 5 mins read
Sit back or stand out?
The B2B sales landscape is cutthroat. Companies often offer similar products at similar price points, which makes it that much more difficult to score the sale – and, therefore, that…
- Sep 06
- 6 mins read
Why a good website is a bad sales tool
There’s no doubt that your website is an important marketing tool. But as you’re well aware, your sales team isn’t your marketing team, so why force them to use your…
- Aug 16
- 6 mins read
Make sure your new product launch isn’t a flop
About to dive into a new product launch? Before you cause a splash, there’s one oversight that may be the biggest reason why most product launches fail. If you’ve been concentrating…
- Aug 01
- 5 mins read
Good, Fast or Cheap: Why Not Have All 3?
Good, Fast or Cheap: Why Not Have All 3? You’ve heard the saying: good, fast or cheap – pick two. That expression comes from something known as the Project…
- Jun 27
- 4 mins read
Latest Post
It’s Time to Treat Sales Reps Like a Marketing Channel
- October 8, 2021
- 7 mins read
Flexibility is a Must Have for Quality Engagement with Prospects
- October 8, 2021
- 7 mins read
Why You Can’t Afford to Ignore Data-Driven Marketing Anymore
- September 8, 2021
- 8 mins read
5 Ways to Navigate the Hybrid World of Remote and In-Person Sales
- September 1, 2021
- 9 mins read