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PPC

Equipping a Seasoned Sales Team with the Right Content

About PPC

  • Industry: Telecommunications
  • Employees: 500+
  • Sale Complexity: High
  • Number of Rep Files: 2,000+

The Challenge

PPC recognized gaps in their go-to-market strategy and saw an opportunity to improve the sales process by making all collateral easily accessible. They needed an easy and consistent way to deliver content to their seasoned sales reps, including many remote team members.

I don’t know what we would do without StorySlab as our primary form of content delivery to our sales team members. I don’t know how else we’d get them the information they need to go out and sell.

Mark Banick, Director of Global Marketing

The Solution

PPC uses StorySlab to equip reps who speak different languages, are located in different time zones, and have different customers with content on dozens of product types and thousands of SKUs. Even the team members who are more seasoned and tech-resistant have been able to utilize the app proficiently after only a short period of time and they see the value that the app brings to the sales process.

" 100% of our sales reps
have access to the app."

Results

By instantaneously delivering the most current content to sales team members, the PPC team has increased their efficiency and communication between marketing and sales. The app helps them combat outdated information and inconsistent messaging. Their team also no longer worries about printing costs as everything is available digitally. They’ve been using the app for over 7 years and they’re not looking back.

Accessible Content, Instant Results

More Seller Stories

Getting Dealers Up to Speed – Pure365

Read More →

Unifying a Global Sales Team – Nordson

Read More →
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