About Control Techniques
The team was using the corporate website for everything, but that limited their ability to manage the customer’s journey. They needed a tool that would act as a bridge between Sales and Marketing, a single source of truth and a way to track engagement with their sales content.
Not only does StorySlab provide a way for sales reps to access content and track engagement; it also serves as a way to communicate product and messaging changes to the Sales team. Now if anyone asks where materials are, the team points to StorySlab for self-service. Now leadership can see what the sales team is using to sell and start a dialog about why those materials are the most useful.
Implementation and adoption were surprisingly easy. The StorySlab team was able to port over about 85% of the team’s content automatically without any effort needed from Control Techniques. And although the company’s reps are seasoned and used to using print materials, they love using StorySlab.
The platform has been a great addition to the company.
The Control Techniques team uses StorySlab to track user engagement and make data-driven decisions. It also saves the team time as sales reps can quickly pull up all the info they need on the fly. They can also send materials to customers directly through the StorySlab app.
The team is also starting to gain insights on what their best reps are doing right so they can train the rest of their Sales team to match those behaviors. For example, their top 10 sales reps use case studies 3x more than the rest of the sales organization. StorySlab is helping Control Techniques improve their overall sales effectiveness at scale.