Unifying a Global Sales Team
With sales reps all over the world, Nordson needed a centralized content hub exclusively for sales materials that wasn’t the website and could be accessed without Wi-Fi. They had made the decision years ago that they were no longer going to use print materials so they needed a digital solution that could get them all on the same page.
The StorySlab tool is a billion times easier than constantly updating brochures and reprinting. As soon as it’s updated on the app, it goes live. It’s fantastic.
Nordson uses StorySlab to sync up their content across continents and present sales materials in-person and remote. At trade shows, they hook the app up to a touch-screen monitor and use the multi-language support to translate the content into the local language.
StorySlab gives Nordson the ability to give the right people the right access to the right content and connect everyone across the globe. And by housing everything in one location, Nordson’s global reps can show customers what else they have to offer to easily cross-sell and upsell.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Marketing cookies are used to give insight into a visitors interest. Some examples collect user personal data via analytics, for use in ads, or other embedded content.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.