About Nordson
- Industry: Machinery
- Employees: 5,000+
- Sales Team: Internal
- Number of Rep Files: 1,000+
The Challenge
With sales reps all over the world, Nordson needed a centralized content hub exclusively for sales materials that wasn’t the website and could be accessed without Wi-Fi. They had made the decision years ago that they were no longer going to use print materials so they needed a digital solution that could get them all on the same page.
The StorySlab tool is a billion times easier than constantly updating brochures and reprinting. As soon as it’s updated on the app, it goes live. It’s fantastic.
The Solution
Nordson uses StorySlab to sync up their content across continents and present sales materials in-person and remote. At trade shows, they hook the app up to a touch-screen monitor and use the multi-language support to translate the content into the local language.
"
Over 95%
of our
sales reps use StorySlab"
Results
StorySlab gives Nordson the ability to give the right people the right access to the right content and connect everyone across the globe. And by housing everything in one location, Nordson’s global reps can show customers what else they have to offer to easily cross-sell and upsell.
Accessible Content, Instant Results
