About Us

Why StorySlab?
StorySlab has cracked the code on the single most important factor for equipping sales reps with technology: Deploying tools that reps actually use. The many Fortune 500 companies that use StorySlab enjoy high user adoption and thoughtfully designed tech like AI, sales coaching and integrations that make their reps quantifiably more efficient and effective.
Built For Sales & Marketing. By Sales & Marketing.
In 2012 Hans Fuller glimpsed at the future. The iPad was just released and it clicked. Soon, all sales reps would be carrying and selling from mobile devices. Rather than wait for others to build it, he used his lengthy sales and marketing experience to begin creating StorySlab. Without looking back, he and the StorySlab team have put together a platform and a process focused on solving sales teams' problems with a tool they actually enjoy using.
Free Your Content



















Leadership
Our leadership team has a wealth of experience in B2B software and helping customers succeed. The team remains focused on bringing their individual, unique perspective to creating the best Sales Enablement platform on the market.

Hans Fuller

Seth Mulligan

Dan Scrimale

Kathleen Paluso

Connor Vanderpool

Jared Kerschner

Josh Jensen

Joe Mecca
We’re seeing incredibly high adoption rates, arming our sales force with knowledge and resources. It is upping our game when it comes to insightful sales dialogue.
We had an app ready to try in the field in no time. It took less of my time and energy than I thought.
All our reps know is that their sales app is easy to use and it simply works when they need it to. That’s why they use it.
I feel like we got a custom app without spending custom app time and money.
Want to See StorySlab in Action?
Schedule a personalize walkthrough of StorySlab and see what your content would look like in the platform.