About Us

StorySlab’s Story
Founded in 2012 by Hans Fuller, StorySlab helps B2B field sales teams optimize every element of customer interactions everywhere they’re happening.
Driving Conversions Through Conversation
StorySlab optimizes the most impactful moment in the sales process: the customer conversation. In that moment, reps need to be inquisitive, knowledgeable, and flexible to show how their company's portfolio solves the customer’s problems. StorySlab fits into the conversation, giving sales teams infinite ability to extend and support the sale, while enabling leaders to measure and improve effectiveness.
What is Sales Enablement?

Leadership
With a plethora of industry experience, our leadership team knows how to help B2B field sales teams succeed.

Hans Fuller
Founder & CEO

Seth Mulligan
Operations

Dan Scrimale
Product & Engineering

Kathleen Paluso
Project Management

Connor Vanderpool
Creative Direction

Jared Kerschner
Platform Engineering

Josh Jensen
Advisor - Application Engineering

Joe Mecca
Advisor - Marketing
We’re seeing incredibly high adoption rates, arming our sales force with knowledge and resources. It is upping our game when it comes to insightful sales dialogue.
We had an app ready to try in the field in no time. It took less of my time and energy than I thought.
All our reps know is that their sales app is easy to use and it simply works when they need it to. That’s why they use it.
I feel like we got a custom app without spending custom app time and money.
Want to See StorySlab in Action?
Schedule a personalize walkthrough of StorySlab and see what your content would look like in the platform.