If you agree that 70% of the buying process occurs ahead of a salesperson’s involvement, then you’d also agree that the role of the outside salesperson is evolving. This Fast Company Article, “Death Of The Salespeople?” offers an insightful view on the changing role of salespeople.

The high points:

+Your prospects have done the research and do not want or need a sales pitch
+Salespeople need to take on the role of consultant and educator
+Salespeople should not be expected to figure this out on their own…they need to be properly armed (What to arm them with? There’s a nice list in the same article.)

Where StorySlab fits in:
+We build your content into a ridiculously easy to use system that sales teams love (and that works offline)
+The resulting app is real-time updatable so your sales team always has the latest
+All usage is logged, providing actionable content and usage analytics