If you’re marketing in the industrial space, you have unique products, limited time, tight budget constraints and a wide range of skill, knowledge and tech-savviness among your sales team. These factors mean that every project you take on needs to be industrial strength:

1. Functionality without a connection (salespeople won’t embrace it unless it works offline)
2. Designed for speed and ease of use (just a few touches to get from anything to anything)
3. Integrates calculators and selection tools into the conversation (put the answers in the field)
4. The right amount of customization (you’re unique, but you don’t want to reinvent the wheel)
5. Pay-as-you-go (yes, even the initial build) and pay-per-use (don’t pay for unused seats)