- Sales Enablement
- Oct 12
- 6 mins read
How a Sales Execution Tool Provides Instant ROI

Many companies say they don’t have room in their budget for new sales software. It makes sense considering that sales development reps use about 6 tools on average. But putting off a purchase that could save you money every month is short-term thinking and the best way to conquer your sales goals and increase your budget is to find sales software that will actually provide a strong return on investment. (That phrase about having to spend money to make money is a cliche for a reason.)
By equipping your sales reps to have more impactful conversations with prospects and clients from anywhere, StorySlab provides instant ROI. In fact, it provides an average savings of $5,730 per rep/per month. So how exactly do we provide such an impactful ROI so quickly?
If Time Kills the Deal, Speed Closes the Sale
Every moment matters during your sales conversations. It’s obvious that the longer you spend trying to close a deal, the more it will cost you in employee time and resources, but since sales reps are only spending about 34% of their time selling, any time spent pitching needs to be well utilized. Plus, the longer it takes to close your deal, the less likely the deal will close… ever. StorySlab saves our users 30+ minutes per day per rep on average and shortens the sales cycle by about 5%.
Content Costs Money (Especially If It’s Not Working)
Strong sales content takes your team a lot of time and money to produce, and if you don’t track whether or not it’s working, at least some of it definitely isn’t. Knowing what your reps are actually using will help you produce more relevant, valuable content, and seeing what works best with prospects and clients will help you keep them engaged. StorySlab provides real-time analytics that measure content usage and success.
“We had no idea what our salespeople were showing to customers. Now we track all of that.” R.C. – Legrand
Cross-Selling & Upselling Require Agility
While you can do your best to prepare for a pitch, conversations almost never go exactly as planned. You’re likely learning new things about the prospect during the call. If they mention something that sparks an opportunity to cross-sell or upsell and you don’t have the right materials at the ready, you’ll either waste time finding it or look unprepared if you say you need to follow up. StorySlab’s AI-based content recommendations provide relevant suggestions based on the materials your reps are sharing. Plus, content is accessible from multiple locations in the app so reps can quickly navigate to the right assets in just a couple of clicks.
It can be easy to put new sales execution software off until a time when you have more money, the perfect content, or whatever other ideal you’re reaching for, but the longer you delay, the more money you’re losing in the long run.
StorySlab only takes about 3 hours of your team’s time to implement and we’ll provide your final app within 30 days of signup. (And sales reps actually use it.) So what are you waiting for? Start getting that return on investment your sales team needs.
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