In a world that’s constantly moving forward, it’s time your company’s sales and marketing tools do too. B2B businesses in particular must start implementing better sales enablement tools that address their specific needs. But when it’s time to do so, should you have your IT department build a sales app or choose an SaaS (Software as a Service)/PaaS (Platform as a Service) solution?

As SaaS/PaaS options become increasingly efficient and affordable, more companies are stepping away from their in-house IT team to find sales enablement solutions, and there’s a good chance that you should as well. Here are just a few reasons why:

• IT-led solutions prioritize IT concerns. The purpose of a sales enablement tool is to support the sales and marketing team. However, IT experts are just that – experts in IT, not sales. This means you may wind up with a tool that meets all of their expectations, but falls flat in the field when sales needs it most.

• Experts do it best. What does your company specialize in? That’s where your IT team’s expertise lies as well. So while they may be experts in keeping your order fulfillment platform up and running, odds are they’re not prepared to deliver a seamless sales enablement app. Choosing an SaaS solution ensures that your app is designed by pros who know exactly what’s needed to get the best results.

• Testing should be affordable. If your IT department develops a sales enablement app, you’ll have to dedicate considerable resources to the project. Once it’s finished, you own it for better or worse, increasing the risk of frustrated customers and prospects as you work out the kinks. An SaaS sales app, on the other hand, only requires you to pay for the individuals using the platform, letting you test the tool with a small group at a reasonable cost to ensure it’s ready for the whole team, saving you time and money.

Are You Ready to Upgrade?

If you’re interested in utilizing an SaaS/PaaS sales enablement app, give StorySlab a look. We can help you through the process step-by-step? Have an internal team positive they can tackle this project? We can show them the light.

StorySlab’s platform is refined and filled with loads of advanced features. Plus, out platform approach keeps your app up-to-date with the newest trends and security features, without your development team taking months of testing, development, failure and [hopefully] deployment.

So try the sensible approach and let us lend our expertise to solve your sales enablement problems. Interested in trying out an app for yourself? Download our demo app now and take it for a spin. Want to book a one-on-one consultation? You can do that here.