2020 will always be remembered as the year when the environment for doing business changed forever. Something that has remained the same, however, is the importance of sales enablement – especially when it comes to a representative’s success. 

Still, many team leaders are unsure of how to define sales enablement, often confusing it with customer relationship management (CRM) tools. Now more than ever, sales managers, directors, and other personnel need to have a complete understanding of the meaning of sales enablement and how it can support their teams. Doing so helps sales reps improve their performance with access to the right tools and resources at the right time, transforming uncertain prospects into loyal customers. 

A Clear Picture of Sales Enablement

Sales enablement is often confused with CRM tools, which are used for data capture, lead scoring, note-keeping, and other related tasks that manage client information. It may also be mistaken for content management, but sales enablement has nothing to do with how sales collateral is designed or written. 

Instead, sales enablement tools like StorySlab help reps close deals effectively and efficiently – even during uncertain times and evolving approaches to doing business. With the sales and marketing collateral they need easily accessible on a user-friendly platform, sales enablement allows reps to present brochures, images, slides, and other useful information about products and services. And regardless of where the meeting takes place, reps can instantly share these materials to prospects’ devices.

Be Ready for the Unexpected

Sales enablement tools allow teams to adapt to new methods for interaction in ways that CRM and content management programs simply cannot. By working alongside these tools, sales enablement ensures reps are ready to provide the best information possible about the solutions offered by their products and services. When reps are prepared for even the most difficult questions, they can answer with confidence, expert insight, and extensive information tailored to each new inquiry. 

Prepare Your Team for Success

First impressions are everything – especially now as reps across the country and around the world adapt to new methods for client and prospect communication. With help from a done-for-you sales enablement tool, your business can become an invaluable resource for every lead with materials that are always accessible online and off. When you can’t meet in person, the StorySlab sales enablement platform makes selling and building connections simple and intuitive.