You’ve heard the term. You know successful companies embrace it. 

But what does sales enablement do? 

It can be hard to understand sales enablement because it comes in many forms and performs many functions. Yet in general, good sales enablement tools share common goals across the board. To help you chose the right tools for your team, we’ll take a closer look at exactly what sales enablement should do for you. 

1. Boost Efficiency

A great sales enablement system prepares reps for the field. It makes sure everyone gets the coaching they need to handle any situation. It should also generate, organize, and allow access to comprehensive materials on the fly, even when Internet access is unavailable. This slashes prep time and makes it easier for reps to shine during meetings. When sales reps can work more efficiently, they’re more likely to score wins. 

2. Increase Effectiveness

Sales enablement makes your reps seem prepared, professional, and sharp in prospects’ eyes. No matter what they request, the rep can produce it without fumbling or delays. This doesn’t just improve customer confidence – it boosts your reps’ confidence as well. More effective meetings deliver a streamlined sales process that can move from initial contact to a deal with fewer sessions and greater trust. 

3. Streamline Technology

Reps and managers often juggle multiple tools to keep up. Good sales enablement doesn’t add another but instead consolidates everything in one easily accessible place. Additionally, it should provide IT support that takes work off your team’s plate. Look for tools that streamline the sales process and improve CRM use, for example. When the technology flows seamlessly, file sharing, presenting, sales tracking, and management fall into place.

4. Enable Sales

At the end of the day, the answer is in the name: sales enablement should support sales. It should really be that easy! Some tools work harder and smarter than others, so it’s important to find the right one. Invest in a sales enablement platform that does what it claims and provides what reps actually need, and you’ll see happier reps, happier managers, and happier clients.

Discover Everything Sales Enablement Can Do for You

So what does sales enablement do? Everything needed for more efficient and effective selling. For a more in-depth look, get a free trial of StorySlab today and see our done-for-you platform in action. StorySlab gives you all the tools needed to access sales collateral, coach your reps, and grow your bottom line.