Innovative companies are always developing new technologies that make life easier. In the sales sphere, professionals have access to an entire market of smart sales tools that can aid them with resource integration, skills building, and much more. 

However, despite their promises, not all of these tools are created equally. At StorySlab, our sales enablement experts have an intimate understanding of how to put the smart in smart sales tools. To assist you in your search for the perfect platform, explore these four important features that all successful sales enablement systems should have.

Easy Operation

If your smart sales tool isn’t intuitive to operate, then it could be wasting your sales reps’ precious time. Nothing is more disruptive to sales pitches than having to scramble through disorganized files and servers to find the right visual aids. Likewise, spotty Wi-Fi can turn otherwise impactful sales conversations into frustrating misses. To make your sales reps’ lives easier, StorySlab offers the following user-friendly features:

• Intuitive interface
• Organic, one-touch or one-click file access
• Branded design
• Offline access
• And more

Adaptability

The most successful sales conversations are adaptive. As a result, teams need smart sales tools that can adapt to their sales processes – not the other way around. To be adaptable, sales platforms need to be compatible across all types of popular devices, including tablets, smartphones, and computers. Plus, much like our StorySmarts service, the best smart sales tools should monitor usage patterns and adapt to them to make better, more relevant recommendations when it counts.

Opportunities for Growth

Aside from AI technology, many of the greatest sales enablement tools offer real-time analytics and other ways to help sales reps monitor and improve their performance. When using StorySlab, for example, teams can track their prospect interactions and pinpoint opportunities for sales growth, content creation, and sales coaching.

Speaking of sales coaching, many of the most efficient sales enablement platforms provide accessible opportunities for skills building and retention training. When using StorySlab, sales reps can take advantage of a feature called StoryCoach, which provides modules and quizzes for onboarding, training, and sales education.

Investment Enhancement

The fourth and final hallmark of a good smart sales tool is the ability to take your existing investments and make them better. For instance, rather than uprooting your CRM or DAM, a good smart sales tool should fit comfortably in-between them to improve sales conversations. For those looking to enhance their investments, StorySlab automatically captures its users’ CRM data, maximizing the time that reps can devote to selling.

If you’re looking for a truly smart sales tool, request a demo of StorySlab today. To learn more about sales enablement and the work that our app can do, check out our videos.