Latest Posts
The Value of Sales Enablement Analytics
Where would sales be without marketing? Your department creates the content that attracts prospects, nurtures leads, and helps close deals. This essential relationship can also be a frustrating one, however,…
- Feb 05
- 5 mins read
Is Salesforce a Sales Enablement Tool?
If you lead a sales team, you’re familiar with Salesforce. This industry-leading customer relationship management (CRM) platform offers a comprehensive way to manage customer data and, like many CRMs, presents…
- Jan 03
- 5 mins read
Why do reps sell that way?
As the marketplace evolves with new products and ideas, salespeople are often pressured to ditch “old” ways of doing things and keep up with the times. That typically means trying…
- Dec 20
- 5 mins read
What’s next for Sales Enablement?
As modern sales approaches evolve, more companies are embracing sales enablement. CSO Insights’ annual sales enablement report reveals that 61% of companies use dedicated sales enablement tools, up 42% over…
- Dec 03
- 5 mins read
![Put me in, [sales] Coach](https://www.storyslab.com/wp-content/uploads/2019/05/storytelling-800x380.png)
Put me in, [sales] Coach
Whether you’re working with a brand-new rep or challenging a top performer, coaching is an essential aspect of building a winning sales team. How do you coach reps to greater…
- Oct 30
- 5 mins read
StorySlab – Your trade show MVP
If you have a trade show coming up, you’re probably looking for ways to make the most of it. After all, this is a great opportunity to talk to potential…
- Sep 25
- 5 mins read
The problem with DIY sales enablement
Don’t Waste Time with Build-It-Yourself Tools In the world of sales enablement, there’s a whole category for build-it-yourself tools. The idea is that you can customize the platform to suit…
- Aug 28
- 5 mins read
Waiting on sales enablement? The competition won’t
It seems like there’s a new sales tool, project or initiative around every corner, and they’re all vying for your attention. You probably come across them every single day, and…
- Aug 09
- 5 mins read
Provable ROI? Prove it!
Marketing Projects with 50x ROI: Impossible – Or Is It? You know the drill. Anytime you want to invest in a marketing or sales project or tool, you have to go…
- Aug 01
- 5 mins read
Sales & Marketing’s 3-legged stool
CRM, Marketing Automation, StorySlab Sales Enablement Here’s the question: which of the shiny new automated sales and marketing software do you invest in? The options seem limitless and if you’re just…
- Jul 17
- 5 mins read
Latest Post
It’s Time to Treat Sales Reps Like a Marketing Channel
- October 8, 2021
- 7 mins read
Flexibility is a Must Have for Quality Engagement with Prospects
- October 8, 2021
- 7 mins read
Why You Can’t Afford to Ignore Data-Driven Marketing Anymore
- September 8, 2021
- 8 mins read
5 Ways to Navigate the Hybrid World of Remote and In-Person Sales
- September 1, 2021
- 9 mins read